Retired NFL linebacker Dan Skuta built two football-related
brands—Sacksonville and Sack Francisco—from the ground up, and has transformed
these brands into household names among two notable NFL markets.
And as someone with
brand-building experience, Dan Skuta understands how challenging it can be to
create a brand that truly resonates with the target audience—as well as the
principles key to overcoming these challenges.
Principles of building a stronger, more impactful brand include:
- Researching
the marketplace. A thorough audit of your competition and the intended
market can help inform how best to shape and refine your brand to make the most
impact.
- Answering key brand questions. Sitting down and answering such questions as “what problem is your brand solving?”, “what is the best attribute about your product/service?”, and “if you’re brand were a person, who would it be?” can help you better define your brand’s personality.
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