Dan Skuta - Creating a Stronger Brand

Retired NFL linebacker Dan Skuta built two football-related brands—Sacksonville and Sack Francisco—from the ground up, and has transformed these brands into household names among two notable NFL markets.

And as someone with brand-building experience, Dan Skuta understands how challenging it can be to create a brand that truly resonates with the target audience—as well as the principles key to overcoming these challenges.

Principles of building a stronger, more impactful brand include:

• Researching the marketplace. A thorough audit of your competition and the intended market can help inform how best to shape and refine your brand to make the most impact.
  
• Answering key brand questions. Sitting down and answering such questions as “what problem is your brand solving?”, “what is the best attribute about your product/service?”, and “if you’re brand were a person, who would it be?” can help you better define your brand’s personality. 

Dan Skuta, former Cincinnati Bengals Player: What is an Undrafted Free Agent?

Former Jacksonville Jaguars linebacker who also spent four seasons playing for the Cincinnati Bengals, Dan Skuta, began his career in the NFL as an undrafted free agent (UDFA).

Former Cincinnati Bengals player, Daniel Skuta, explains that undrafted free agents are often in high demand just as soon as the last draft pick is made. It is no surprise that NFL teams are always in search of the next "diamond in the rough," trying to take advantage of talent that was perhaps overlooked or ignored during the pre- and mid-draft process.

As soon as the draft is complete, NFL teams are given the go-ahead to seek out and sign as many undrafted free agents as they wish; players who are subject to the same wage scale as draft picks (around $465,000).

Dan Skuta - Behaviors Essential to Safe Boating

Dan Skuta enjoys the outdoor activities of fishing, hunting and riding four-wheelers—activities he finds time for when and wherever possible. 

A business investor and entrepreneur, Skuta has enjoyed fishing and hunting from the time he was a child—and continues to find a certain level of relaxation and escape in the opportunity to take advantage of what the outdoors has to offer.

Among those outdoor activities Dan Skuta enjoys is boating—something that is best done by adhering to the basic principles of boating safety. Such principles include:

• Having the right gear. Ensuring you have everything from buckets and ropes to whistles, flashlights, life jackets and fire extinguishers is key to being adequately prepared for an emergency. 
  
  
• Keeping your life jackets up-to-date. Equipping your boat with updated, Coast Guard-approved life jackets for each passenger is paramount to boat safety.
  
• Knowing the weather. It’s important to research and know the weather forecast before beginning any journey. 

Dan Skuta, former Cincinnati Bengals Player - Travelling in the U.S.

After spending four seasons with the Cincinnati Bengals, former Jacksonville Jaguarslinebacker, Dan Skuta retired from the NFL. Currently an entrepreneur and successful business investor, Daniel Skuta enjoys travelling domestically and abroad.

Former Jacksonville Jaguars linebacker, Dan Skuta understands that the United States typically isn’t a popular destination for backpackers and budget travellers. Unfortunately, as former Cincinnati Bengals player Dan Skuta, explains, it is a large country without a real tourist infrastructure or good cross-country transportation. Hostels really are not big in the United States, trains do not go a lot of places, and working holiday visas are not an option.

However, the United States is a country that demands more time. There are lots of national parks, a diverse geography, culture, music, and great regional food. He encourages new visitors rent a car and drive around and take some cross-country tours.

Dan Skuta - Making Airport Travel Easier

Dan Skuta is an experienced traveler—the result not only of competing at various venues across the country as a former player in the NFL, but also as an avid businessman and investor in constant pursuit of opportunity throughout the United States.

And as someone with decades of travel experience, Dan Skuta has come to appreciate any tip or trick—no matter how trivial—that makes each journey a little less burdensome and a little more hassle-free, particularly when it comes to traveling through airports.

To make air travel just a bit less unnerving, consider:

• Packing a little lighter. Packing the essentials and eliminating what is not absolutely necessary can make getting from point A to point B much easier.
  
• Note your parking spot. Once you’ve parked in the airport lot, be sure to take a quick picture of any adjacent signs marking your location.

Former Bengals Daniel Skuta - Dog Owner

American linebacker and former Bengals, Dan Skuta, is a responsible dog owner. He understands the time and commitment required in taking care of pets. 

It is both a privilege and a responsibility. Dan grew up in Michigan with his family and their much loved family dog.  

Today, he lives in St. Petersburg, Florida sharing outdoor adventures with his pitbull, Kaiya.

Dan Skuta - Popular Snowmobile Courses in the U.S.

Former Jacksonville Jaguars linebacker Dan Skuta is an avid snowmobiler – someone who spends much of each new winter season cruising snow-covered trails alongside friends and family.

And as someone who appreciates the thrill of carving out new tracks and blazing through snow-filled backwoods, Daniel Skuta has become well-versed in many of the most popular snowmobiling destinations throughout the United States.

Some of the trails riders travel to most every snowy season include:

The Upper Peninsula, Michigan—a vast network of untouched trails that not only collects high average snowfalls every year, but that attracts thousands of snowmobilers from every corner of the country.

Vail, Colorado—Vail takes the crown as Colorado’s wildest and most gorgeous snowmobiling backdrops, a place where snowmobilers can take part in full-day guided tours or go-it-alone throughout the vast Colorado backcountry.

Togwotee, Wyoming—50 miles outside of Jackson Hole, Togwotee Pass provides access to never-ending piles of powder and some of the most breathtaking scenery in the U.S.